Dr Pepper why so so fucking happy?

I read this little ditty yesterday:

"Two months before an all-important annual meeting with bottlers, Cadbury Schweppes has widened the call for creative ideas on its Dr Pepper soft drink within Y&R, its agency for nearly four decades."

I say it's about fucking time.

DP's advertising has always been about feeling good, fitting in, you know the total "feel good" baloney bullshit this blog can't stand. The bandwagon approach to advertising has completely missed the point. Why do you go see the doctor? Because your life is a shit hole of trailer trash drama. Pepper will continue to be an also ran soda so long as is tries to mimic the Coke's all-Americanness and Pepsi's generational thingy.

Here's what they don't understand, there would be no need of a "peppering up" if you weren't allready down in the dumps. That's the angle Y& R has been missing for years now. I see something edgy, Dr. Pepper ala film noir, only shot in an out house. What goes better with Meth than the Doc?